Digital MediaMyForest Foods Social Imagery
CLIENT: MyForest Foods
ROLE: Lead Graphic Designer, Art Director, Illustrator, Digital Design, Photo Editing
The Original IG Feed:
At the beginning of our re-brand journey, we wanted our Instagram feed to read backwards like a notebook. It was inspired by our founders professor Burt, who always kept detailed notes with sketches.
This was a great way for us to introduce the consumer to a brand new product, and create brand loyalty by sharing our story in a relatable manner.
Eventually, the time came to move on…
Once we gained more followers and visibility, we found we had grown out of our old ways and needed to start with a clean slate. The next generation of our feed was more traditional, and focused on the individual post images rather than worrying about the feed aesthetic. This allowed us much more freedom, and brought us up-to-date with other brands.
