CLIENT: Lactalis US Yogurt, Stonyfield Organic

TASK: Design product packaging for a new 100% Fruit & Veggie Pouch line. Visually, the goal was to try to appeal to “tweens”, the one category which we weren’t really in at the time. This was a trial launch and was sold exclusively at Whole Foods Market.

ROLE: Sr. Graphic Designer, Visual Identity, Packaging Design, Mechanical layout