CampaignsFarmed. Not Fake.
CLIENT: MyForest Foods
THE ASK: We needed to create a campaign that showcased why our plant-based mycelium protein products were simpler and better-for-you than the competition. The problem was, mycelium is complicated! So for the campaign we focused on our simple farming process and came up with the short and sweet tagline “Farmed. Not Fake.”
ROLE: Lead Graphic Designer, Art Director, Visual Campaign Identity Developer, Illustrator, Photographer, Packaging Design, Experiential Design
The campaign in a nutshell:Meatless Proteins, made from farm-grown oyster mushroom my-cee-lee-yummm!
MyBacon is made from organic oyster mushroom mycelium, grown in indoor vertical farms. It is harvested in slabs and sliced (just like pork belly), not extruded, pressed or shaped. Made from 5 simple ingredients—Organic Oyster Mushroom Mycelium, Organic Coconut Oil, Organic Sugar, Natural Flavor and Salt—it delivers the true bacon experience: the taste, texture, sizzle and aroma of the real deal!
Farmed. Not Fake. Asset Examples
Paid Media
In-Store Shopper Marketing Example
5x7 Printed Handouts
Print-Ad
Expo West:Experiental Booth Design
My big dream of heading to Expo West had finally come to fruition with MyBacon. Our first year, we had to go really small—but for year two we had a slightly larger budget (still very small for a 10’ x 20’ booth).
I went to work trying to find a booth partner, as we had learned the year prior setting the whole thing up yourself is NOT fun. I found a great partner in Exhibit Options and we went to work on design. This little booth might not look like much, but a lot of passion, work and sweat we were able to make a big impact.