CampaignsStonyfield Good On Purpose Umbrella Campaign
CLIENT: Lactalis US Yogurt, Stonyfield Organic
THE ASK: Develop an umbrella campaign that embodies and expresses Stonyfield’s belief that organic is better for your body AND the planet. This campaign would need to span across our Adult, Kids and Baby lines and make sense with any existing campaigns we were running. This campaign is still running today.
ROLE: Sr. Graphic Designer, Visual Campaign Identity Developer
What we landed on...
Call it our reason for being…our raison d'être. Good on Purpose is the mantra we live by at Stonyfield Organic. It speaks to our heritage and the sustained belief that organic is better for our bodies, our families, our communities, and the planet. There are lots of yogurt brands out there, but companies too often cut corners when it comes to sourcing ingredients and producing the type of high-quality, nutritious yogurt you expect when making choices in your neighborhood (or virtual) grocery aisle.
Creative Examples From the Campaign…
Social Media and Digital Ad Imagery
Shopper Marketing Print Ad
5.3 oz. Inner Cup Wraps
In Summary:Good On Purpose Was Just What Stonyfield Needed
Launched in 2020, the Good On Purpose campaign worked flawlessly with our existing campaigns, and was easy to incorporate into any new ones. This flexibility has allowed Stonyfield to continue utilizing the campaign even now — 5 years later.